MAC Cosmetics is the go-to brand for the perfect makeup for your reels! Colour is at the essence of their product, as the brand was born to deliver the best colour in photography. Canadian makeup artist and photographer Frank Toskan and salon owner Frank Angelo established the brand in the 80s. Soon editors and stylists began queuing for their products, perfect for photo shoots.
One of their industry-favourites is the matte lipstick, made famous in the early days by a photo shoot with rising star Madonna. MAC has in fact linked its name to that of global stars, the likes of Rihanna and Lorde for their appearances, or Proenza Schouler and Vivienne Westwood for their fashion shows.
The brand is also committed to charitable causes. The VIVA GLAM campaign is the most successful thus far: with this event, MAC has raised over $400M to support charities fighting HIV and AIDS.
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Featured picture is from MAC’s Future Forward campaign. Copyright of owner.